Below is a list of Links to my favorite retailers & brands. I may make a small commission if you purchase through one of the links (at no additional cost to you). Your support means everything and helps to offset the costs of running the blog.
Where to Shop (Retailers)
Nothing against the big guys and gals (i.e. Sephora , Ulta, Nordstrom, Macy’s , etc) but these independent beauty retailers are paving the way to stock independent clean beauty brands from around the world! Read below for why I love supporting small beauty businesses!
Integrity Botanicals – One of my all time FAVORITE indie retailers! I’ve been personally shopping with the owner Terri for over five years. Hands down the BEST sample selection. You can select 3 free samples with every order from PAGES AND PAGES of samples, such a great way to discover new brands and try shades. This family owned web based business is putting old school customer service back on the map. They include a thank you note with their orders, hand wrap everything and answer any questions you have with amazing personalized recommendations.
Aillea – With 4 locations in the US, Aillea is home to some of my favorite brands. The owner, Kathryn, is constantly searching for the next up and coming brand. Stock up on one of my all time favorite clean beauty skincare brand Free & True Skincare
Citrine Natural Beauty Bar – this stunning 22,000 sq foot store based in Arizona is stocked with the most cutting edge brands. Grab my newest mask obsession , Lovinah, here! They are a great follow on IG as well. I love how the owner Melissa personally curates every single product brought into her store. She is stunning so you know the skincare she picks is out of this world! They also have an absolutely incredible gift 4 times a year called “Glam Bag” so make sure to keep your eyes out here for the next one. Trust me you don’t want to miss it!
Credo Beauty – Probably the biggest out of the indie retailers. Credo proves that clean beauty can be mainstream, giving Sephora a run for it’s money! I love the “chat” feature on their site, it’s a real live store associate on the other end (not some random customer service person). I’ve texted asking for advice on color matching and they send swatches straight back to me from the store with great advice. I discovered one of my new favorite lip colors from Saint Jane Beauty from them! I LOVE that they also have an entire section devoted to BPIOC brands.
Paris Laundry – Founded by a badass breast cancer survivor, Kelsey curates the best of the best in skincare, beauty, accessories and even home decor. Check out her organic personal care items, ethically sourced giftables and a slew of my favorite beauty brands!
Laurel & Reed– my favorite clean beauty subscription box! Each month Natalie assembles the best of the best on the market with a minimum of THREE full size products from various brands. I love that you get to try different brands in the same month and she has such a cute color theme monthly as well! The value of her boxes is crazy! I’m not an affiliate but code SUSANNAH15 will save you an additional 15% off of her already amazing value (the monthly box is around $55 pre discount and the value is close to $200 each month)
Botanic Affair– While not an affiliate, I’m a huge fan of their commitment to plastic free beauty. Founder, Laia, will only stock plastic free skincare options and takes time to find brands you may not see anywhere else such as my go to nightly serum from Fifty7kind.
Brands I Love
Alpyn Beauty – Gorgeous wild crafted skincare line with amazing results! Pick up their award winning eye balm or plant genius wildberry peel.
Axiology– the world’s first “zero waste” lip & cheek product. The color range is gorgeous and these little guys pack a punch with long wear color that’s easy to blend and gentle on the skin! Love that you can grab this from Ulta too !
Tok Mascara – hands down the best mascara I’ve ever tried! No running, smudging or smearing PLUS contains peptides to make your lashes grow, see why it’s selling out across the country.
Maya Chia– Hands down my favorite cleansing oil on the market!
Nini Organics– The most wonderful hydrating essence on the market (and the color will make you swoon). Plus score a free size of my favorite product to balance and protect your skin from the British brand with code SUSANNAH at checkout.
Osmia Organics– handcrafted in the mountains of Colorado, this brand is my go to recommendation for people with sensitive skin or struggling with Periodontal Dermatitis. Founded by an ER doctor , this little magic potion is responsible for keeping my cystic acne under control.
Fifty7kind– A brand that makes only two skus and goes on to win just about every skincare award out there ! This balancing face oil is responsible for clearing and calming my skin while making it glow every night.
Lilfox- “Like works of art for your face” these expertly crafted potions from aromatherapist Alexis will make you glow! This just released natural alternative to botox is making a BIG difference on my own “railroad track” forehead lines.
Violets are Blue– the deodorant that I am constantly raving about! If you’re looking for a natural deodorant that won’t irritate your skin and actually will stand up to the summer heat look no further!
Solara Suncare– a sunscreen you actually WANT to use! This antioxidant packed cream reads like a high end body lotion but will also protect you all day.
Indie Lee– One of the most inspiring brand founders & genuinely so kind! Read her story here. Her CoQ10 toner is an absolute staple in my routine.