Below is a list of Links to my favorite retailers & brands. I may make a small commission if you purchase through one of the links (at no additional cost to you). Your support means everything and helps to offset the costs of running the blog.
Second Half Beauty is also proud to donate a portion of the quarterly proceeds from any commissions earned to various charities (shared 4 times a year via social media)
Where to Shop (Retailers)
Nothing against the big guys and gals (i.e. Sephora , Ulta, Nordstrom, Macy’s , etc) but these independent beauty retailers are paving the way to stock independent clean beauty brands from around the world! Read below for why I love supporting small beauty businesses!
Aillea – With 4 locations in the US, Aillea is home to some of my favorite brands. The owner, Kathryn, is constantly searching for the next up and coming brand. Bonus the entire site is 20% off through Monday! Stock up on one of my all time favorite clean beauty skincare brand Free & True Skincare
Citrine Natural Beauty Bar – this stunning 22,000 sq foot store based in Arizona is stocked with the most cutting edge brands. Grab my newest mask obsession , Lovinah, here! They are a great follow on IG as well. I love how the owner Melissa personally curates every single product brought into her store. She is stunning so you know the skincare she picks is out of this world! They also have an absolutely incredible gift 4 times a year called “Glam Bag” so make sure to keep your eyes out here for the next one. Trust me you don’t want to miss it! BONUS: Use code “GRATITUDE” this weekend to save up to 25%
Credo Beauty – Probably the biggest out of the indie retailers. Credo proves that clean beauty can be mainstream, giving Sephora a run for it’s money! I love the “chat” feature on their site, it’s a real live store associate on the other end (not some random customer service person). I’ve texted asking for advice on color matching and they send swatches straight back to me from the store with great advice. I discovered one of my new favorite lip colors from Saint Jane Beauty from them! I LOVE that they also have an entire section devoted to BPIOC brands. BONUS-Starting Monday receive a $25 gift card with every $100 purchase
Integrity Botanicals – One of my all time FAVORITE indie retailers! Hands down the BEST sample selection. You can select 3 free samples with every order from PAGES AND PAGES of samples, such a great way to discover new brands and try shades. This family owned web based business is putting old school customer service back on the map. They include a thank you note with their orders, hand wrap everything and answer any questions you have with amazing personalized recommendations. BONUS up to 20% off plus a full size Fit Glow Lip Serum with every order for Cyber Monday. My favorite place to pick up hard to find brands such as De Mamiel
Safe & Chic– 15% off the entire site through Monday
Brands I Love
Alpyn Beauty – Pick up their award winning eye balm or new plant genius wildberry peel for amazing results!
Blissoma- one of the best clean sunscreens on the market! You’ll actually WANT to wear your SPF.